Toyota Racing: Racing Unites Us

The world of racing isn’t as exclusive as you would think. There’s tons of diversity and Toyota wanted to celebrate that with Racing Unites Us.

Creative Director: Matt Davis
Art Director: Denzell Newsome
Copywriter: Henry Kook

Chris Bell

At the time of the interview, Christopher Bell was a 27 year old NASCAR cup driver. A pretty amazing feat for a young guy. He’s determined for success and not too worried about much else.

Kaylee Bryson

Kaylee was the youngest of the group, but she oozes confidence. The way she unwaveringly stared at the camera was so unabashedly confident, that she surprised all of us. She was 19 when we interviewed her, but I would’ve believed her if she said she was 15. There’s a lot more in store for her in the future.

Antron Brown

Antron is a professional drag racer, which is completely understandable considering how high-octane he was. He completely took control of the interview and we just sat back and enjoyed. Such an amazing guy.

Racing Unites Us Print Ad

For the Racing Unites Us print ad, I wanted to convey the excitement of racing and the connection between Toyota Racing and Toyota stock vehicles.

Joe Gibbs Print Ad

During the Racing Unites Us campaign, Toyota also wanted to celebrate everything that Joe Gibbs has done for racing. Joe Gibbs Racing presides over all the NASCAR Toyota Racers and they’ve won a number of big races. Not only that, he was also hugely successful in the NFL as the head coach of the Washington Commanders.