Toyota Racing: Up To Speed
For the 2025 Racing season, we created the full integrated campaign for the Toyota Racing team.
ECD: John Payne
Creative Director: Paul Oberlin
ACDs: Matt Kern, Nicholas Vukasovich
Art Directors: Denzell Newsome, Stephanie Torres
Copywriter: Jenna Peck, Emma Hull
Press: TBD
Up To Speed :30
Wanna get into motorsports but don’t know where to start? Toyota has you covered. One video, all the highlights of racing, so you can be up to speed for the upcoming season. You’re welcome.
The Big Three :30
When it comes to NASCAR®, Toyota’s got legends. Meet our teams, our owners, and watch one big happy chase for Cup glory.
The Garage :30
Toyota knows some cars weren’t made for the streets. So we created the GR Garage to turn those mild-mannered commuters into track-ready beasts.
Method to this Madness :30
There’s a reason for all this motorsports madness. To take what we learn on the track and jam it right into your ride. That’s what we call R&D.
Unspoken Rules :15
There are a lot of unofficial rules of racing. But you know what they say: Rules are made to be broken.
Anime to Reality :15
Track-tested speed from our imagination to your driveway.
Experiential
Experiential
Awards & Recognitions
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Coming Soon
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Coming Soon
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Coming Soon