Toyota Racing:
Part of Something Greater ‘24
For the 2024 Racing season, we created the full integrated campaign for the Toyota Racing team.
Creative Director: Matt Davis
Associate Creative Directors: Matt Kern & Nicholas Vukasovich
Art Director: Denzell Newsome
Copywriter: Henry Kook
Press: LBB, Shots, MediaPost
Scouting Season :30
Scouting Season was our hero spot, introducing the campaign and all of the unique fans that we’re looking for.
Trouble :30
For those of us who are into breaking things—like records—this spot is for you.
Ascension :30
This spot celebrates the mobility pit box that Toyota designed which allows our paraplegic team members the chance to see the race from the best angle.
Lady Like :15
This spot is a celebration of the badass woman who are an integral part of the Toyota Racing team.
Rain :15
Let the champagne and confetti rain! This spot celebrates the dominant history of Toyota Racing.
What Matters :15
No matter who you are or what you are, speed is the only thing that matters on this team.
First Thing :15
Toyota TRD Pro trucks haul a little bit more than just hay and speedboats.
Digital Banners
Digital Banners
Awards & Recognitions
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Coming Soon
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Coming Soon
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Coming Soon