Tacoma: Be Dareful Out There
We had A LOTTTTTT of fun doing this one.
Executive Creative Director: John Payne
Creative Director: Kevin Samuels, Paul Oberlin, Chip McDonald
Associate Creative Directors: Brian Morgan, Dino Spadiveccia
Art Director: Denzell Newsome
Copywriter: Henry Kook
Celebration
Tacoma drivers are psychotic. This is an ode to them
Dareful Handle
“OH SH****************T” - Passenger
DAREFUL HANDLE
The team really went to town on this one and it was a lot of fun. Somehow it got to the Super Bowl and made a huge impression
NAME THAT HANDLE
This was one of my favorite things to come out of this campaign. The team asked people to name their Oh Sh*t handle, and people came up with the most ridiculous names, and they got a designer to make them.
