TaxAct: File For Less & Get More
I helped bring to life the TaxAct: File For Less And Get More campaign in 2021
Creative Director: Blake Cleavenger
Art Director: Denzell Newsome
Copywriter: Marlo Habeeb
Press: PRNewsWire
My Role: In concert with Marlo Habeeb, we developed the concept of a Tax Facts guy. Was initially Samuel L Jackson punching through walls, but…budget.
Intro Spot
This is the intro spot, introducing the spokesperson and what makes TaxAct different/better than the “big guys.”