Toyota GR: Meet The Family
Toyota came to us with a problem: “No one knows what the Gazoo Racing (GR) Family is.” Our solution was to show people that it’s completely different from the traditional Toyota brand we know and love that’s about durability and reliability. GR is about performance, horsepower, powersliding, J-turns etc. But more importantly, it’s about the car enthusiasts’ family. Who isn’t your typical family…
Creative Director: Matt Davis
Associate Creative Director: Max Wang
Art Director: Denzell Newsome
Copywriter: Henry Kook
Press: Shots.net, CarScoops, AutoEvolution
Meet The Family :30
Meet the family was our :30 spot and it was an absolute blast to make. We wanted it to be humorous and fun but also authentic and real. We chose the director, Mark Jenkins to help bring it to life and we couldn’t be more happy.
Apples :15
We wanted this spot to celebrate the performance roots of Toyota Racing.
Common Language :15
This spot celebrates the diversity of the Toyota GR fanbase. That no matter what language we speak, we all understand one another.
Stick Together :15
This spot was a clever play on words that highlights the treasured tradition of manual transmission.
BTS Photography
I worked closely with the photographer, Chris Delorenzo, to capture high octane footage of the cars. All of the photography was captured while we were shooting.