Toyota Racing:
Part of Something Greater ‘23
For the 2023 motorsports racing season, we developed a fully integrated campaign for the Toyota Racing team called Be Part of Something Greater. The goal was simple: to show fans that no matter their background, there’s a place for them on the Toyota Racing team.
Creative Director: Matt Davis
Associate Creative Directors: Matt Kern & Nicholas Vukasovich
Art Directors: Denzell Newsome, Alec Cheline
Copywriters: Henry Kook, Emma Hull
Press: The Drum
Orientation Day :60
Orientation Day was our hero spot which was welcoming newcomers to our team. Even if you just so happened to watch 5 seconds of a race on a boring Saturday, we got a spot for you.
Sisterhood of Speed :30
This is one of my favorite spots which is celebrating all of the badass women who are part of the Toyota team. And the little girl killed it!
Perks :15
You get a lot of perks now that you’re part of the team.
Corner Office :15
What better corner office is there to have than at the bank of a race track on a Saturday afternoon.
Digital Banners
Digital Banners
Awards & Recognitions
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Source: The Drum
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Dallas Addy's