Dallas Addys:
The Power Of The D
The Dallas Addys asked us to create the theme for the 2023 show. The idea we came up with was a fake self-help guru, named “Dr.” Perseus Frick, whose main message is:
“You cannot measure greatness, unless you put it in the form of an award.”
Creative Leads: Denzell Newsome & Henry Kook
Executive Creative Director: John Payne
ACD team: Lynn Born & Michael Buss
The Character
Dr. Perseus Frick
“Dr.” Perseus Frick is a Tony Robbins like guru who helps creatives by giving them the most unhelpful advice possible. The actor we chose to play Dr. Perseus Frick is Kevin Small, an improv actor from the Dallas area. He brought his own personality to the character, and had us cracking up laughing the whole time.
Social Media
Social Media
For the social media posts, we created a bunch of idiotic “Frickisms” and videos that also updated viewers on submission deadlines, ticket sales, etc.
The Show
For the show, we lucked up and got Dr. Perseus Frick (Kevin Small) to emcee it. The goal was for Frick to poke fun at the advertising community through the guise of giving them advice. We wrote a bunch of scripts for each category (suits, professional, student) and the results were hilarious. The video above was his introduction speech and the crowd was loving it!