Nike App Concept
I studied Interactive Design in grad school, and for my final project I studied the Nike app and tried to figure out how I could improve the consumer buying process.
Problem
The problem with the Nike App is that the shoe buying process is too lengthy. Oftentimes I would have to click on a product to figure out whether or not they have my size, add it to my cart, update my shipping, update my payment information and then confirm. It’s a frustrating process, especially on mobile.
Solution
The Solution I came up with was to add an option that allows the user to double tap a product to immediately purchase. They set up their size and color preferences and that creates a seamless, more buyer friendly experience.